International Women's Day is a celebration of female achievement and a day to support your fellow female in difficult times as well as the good. It's pretty much a guarantee that cute GIFs will be exchanged amongst your friendship group—heck, you might have already sent one yourself—and social media will be rife with #IWD posts. Which is great—anything that raises awareness about what womankind brings to the world is a wonderful thing. Still, we also wanted to cut through the noise and talk about something that is close to our hearts here at Who What Wear: small, woman-owned brands. These are the lesser-known names that we love shouting about, whether it's down to their innovative products, exciting approaches to sustainability or refreshing attitudes towards size diversity.