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Soapsmith, Walthamstow, London

It starts
with Sam.

A love of making.
A nose for London.

In 2010, Sam Jameson began turning her kitchen-table hobby of soap making and scent creation into a business.

She wanted to help keep craftsmanship and manufacturing alive in London. Two years of developing the products followed before she launched Soapsmith in 2012. Her approach was simple: "only the best will do".

London gave the scents their starting point. Sam drew on her memories of the city's neighbourhoods, creating fragrances for soaps, bath and body care.

“Still based in Walthamstow, London we stay true to our roots in everything we do.”
Sam Jameson, founder
Sam Jameson, founder of Soapsmith, in Walthamstow

Inside the
workshop.

Mixing, pouring, shaping, stamping. A look at the work behind our soap, from the equipment on the bench to the hands that finish it.

Purple soap being poured into a mould
Paper-thin sheets of soap from the mill
Stamping press for Soapsmith triple-milled soap
A cold-process Soapsmith soap bar being stamped by hand

The ingredients

Texture matters.

The feel of a product is part of its pleasure.

Botanicals, salts, oils and butters each bring something different to our bath and body care. We choose them for the product we are making: how it feels, how it works on your skin and how it carries the scent.

Dried botanicals on a wooden Soapsmith scoop
Rose petals in a Soapsmith bath soak
Sam Jameson smelling a fragrance at the workbench

At Sam’s workbench

London,
by nose.

A walk through Bloomsbury. The spice of Brick Lane. The green of Hackney. Our scents begin with places and the impressions they leave behind.

Sam works those ideas into fragrances for soap, bath and body care. Each has its own character, just like the part of London that inspired it.

Explore the scents ↗
Hands finishing a Soapsmith parcel

From our
workshop.

Wrapped, packed and ready for you.

Find your scent ↗Make something with us ↗

Get in touch

Design awards

Design that won.

Our London-inspired identity and packaging, created with Bulletproof, earned recognition across brand and packaging design.

01 / 04

Swipe to see the awards