Soapsmith is the result of Sam Jameson’s true love; taking her hobby of artisanal soap making and scent creation, she soon transformed it into a viable business. In a true act of faith, Sam poured all her savings (topped up by cash made by pawning her engagement ring – that she later got back) into setting up home in the Old Clockworks in Walthamstow. In 2012 Soapsmith officially launched with a small collection of products and just herself making each one. 

Sam sought inspiration for her scents from the real world around her. A born and bred Londoner Sam is constantly inspired by the raw, vibrant energy of the people and places she grew up around and still lives today. One of her first, and still best selling scents is Hackney, which was inspired by Sam’s childhood home. The fresh, grassy scent is evocative of Sam’s teenage years and long summer days spent on the Marshes with her brothers and friends.